What Do You Stand For? is a forward-thinking blog managed by Cone Communications where among the other topics corporate responsibility initiatives are posted. Yesterday was published on their blog (www.coneinc.com) a post "10 Experts, 10 Predictions, 1 Year" from where i would like to name some relevant ones about Corporate Social Responsability (CSR).
Aman Singh, Editorial Director, CSRWire; CSR Blogger
"As CSR and sustainability continue to converge into ‘business excellence,' we will see a growing recognition within executive ranks to understand, recognize and leverage the value of a responsible and sustainable work culture. 2012 just might be the year when change management becomes institutionalized as a prerequisite for growth and profitability."
Dipti Pratt, Marketing Director, Entrepreneurs Foundation
"Corporate Social Responsibility (CSR) will continue to become more completely integrated and visible throughout company operations. As companies continue to incorporate CSR into overall corporate operations, CSR professionals will have the opportunity to deepen the social impact of their CSR programs. In addition to greater social impact, companies will experience greater overall corporate and cultural benefits from their CSR programs. The increased focus on CSR will have a positive and meaningful impact on society, corporations and the employees of these corporations alike."
See the full article: http://www.coneinc.com/10predictions?sf2877477=1
Let´s make the year 2012 socially responsible!!
Posted by Maie Peetri
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