What are the limits of corporate social actions? Everything started with companies directing some percentage of their profits into social actions but now there is a new tendency, (RED) product movement, with what many known international corporations have joined.
(RED) is defined as a movement that brings together power of the people as people who buy and the power of the people as people who care.
By known brands are created and sold (RED) products all over the world from which up to 50% profit go directly to the Global Fund which is 100% used to invest in HIV health and community support programs in Africa, with an emphasis on women and children.
By known brands are created and sold (RED) products all over the world from which up to 50% profit go directly to the Global Fund which is 100% used to invest in HIV health and community support programs in Africa, with an emphasis on women and children.
Idea is wonderful and action worth recognition, just would like to bring attentions to that fulfilling social goals is put now more on the shoulders of customers as amount of funds created is directly related to the amount of (RED) products bought by people.
Find here two campaign posters:
What do you think about this campaign?
Have you noticed that this movement is developed hand in hand with United Nation Millennium Development Goals J
Have you noticed that this movement is developed hand in hand with United Nation Millennium Development Goals J
Source: http://www.joinred.com/red/
Posted by Maie Peetri
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