“CSR is a long-term approach to business that addresses the needs of communities, people and their employers. CSR provides frameworks for successful enterprise that is harmonious with its surroundings. CSR is an opportunity to generate honest, authentic good-news stories that a business and its community can be proud of.

CSR must be sustainable - remaining a fundamental part of your business regardless of changing fortunes.”

http://www.simplycsr.co.uk/definition-of-csr.html