domingo, 27 de novembro de 2011

CSR Definition
“Responsible businesses go beyond what is required by law to make a positive impact on society and the environment through their management, operations and products and through their engagement with stakeholders including employees, customers, investors, communities and suppliers”.
At the centre of this definition are three key themes:
1. CSR involves voluntary initiatives by enterprises which go beyond simple compliance with the law;
2. CSR involves the whole business process rather than simply focussing on corporate philanthropy or charity and;
3. CSR involves a close understanding of and involvement with appropriate stakeholders.

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